11.06.09 By: Erik Davis
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Hey, I'm all for clever advertising (the more unique, creative and original a marketing plan, the more willing I am to draw attention to it), but when it comes to ads that make it seem like I'm about to die a horrific death inside a tunnel that's filling up with water ... well, yeah, not really my cup of tea.
The above ad for the film 2012 is currently plastered in subway tunnels in Rio de Janeiro, and as you can see the clever twist here is that they make it look like the tunnel is filling up with water. Granted, it's not too hard to figure out this is just another movie marketing tactic, but still -- it's kinda freaky and might not be the proper image you want people to take with them when they're in an underground tunnel.
What do you think? Is this a piece of cool, clever movie marketing or an ad that simply takes it a bit too far?
Larger version below.
Gallery: '2012' Subway Ad
[via Gizmodo]
Filed under: Discussion Posts
Tags: 2012, 2012 subway ad, 2012SubwayAd
tommiat 11-06-2009
While being far from clever advertising (IMO), it is a pretty good advertising for the movie. And I would agree: Yes, that is exactly the picture you want to give people on the subway ... if you are advertising that film. Just like bak in the day, when they installed special subwoofers in cinemas for the movie "Earthquake" that actually made the place rumble ... and it did freak people out. I think some cinemas even got damaged in the process.
But the ad won't make the movie any better, I'm afraid.
MLat 11-06-2009
This is the least of it. The marketers for this movie are doing all they can to whip the 2012 terror to as high a pitch as they possibly can. Sorry, I'm already in 2012 fatigue. If we all perish, see you on the other side.